data protection
Data protection
Unless otherwise stated below, the provision of your personal data is neither required by law nor contractually, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided during subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Orders
Contact Newsletter
Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent.
You can revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out based on your consent before its revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.
Use of the email address to send newsletters
Regardless of the contract processing, we use your email address exclusively for our own advertising purposes to send newsletters, provided you have expressly agreed to this. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.
Your data will be passed on to a service provider for email marketing as part of order processing. It will not be passed on to other third parties.
Your data will be transferred to a third country for which there is an adequacy decision from the European Commission.
Merchandise management
Use of an external merchandise management system
We use an inventory management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
Billbee GmbH, Paulinenstrasse 54, 32756 Detmold
transmitted.
Payment service provider credit report
Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find these at https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Use of personal data when selecting Klarna as a payment method
If you have chosen Klarna's payment services Klarna invoice and/or Klarna installment purchase as a payment option, you have consented to us receiving the following personal data necessary for processing the purchase on account and an identity and creditworthiness check, such as first and last name, address and date of birth , gender, email address, IP address, telephone number and the data necessary for processing the purchase on account that is related to the order, such as the number of items, item number, invoice amount and taxes in percent, are collected and sent to Klarna have transmitted. The data processing serves the purpose of offering the payment methods purchase on account and installment purchase as well as the necessary credit check. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out based on your consent before its revocation.
This data is transmitted so that Klarna can create an invoice and carry out an identity and creditworthiness check to process your purchase using the invoice processing you require. Klarna needs the buyer's personal data in order to obtain information from credit agencies for the purpose of identity and creditworthiness checks. In Germany these can be the following credit reporting agencies:
- Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden
- Bürgel Wirtschaftsinformation GmbH & Co. KG, PO Box 5001 66, 22701 Hamburg
- Creditreform Bremen Seddig KG, Contrescarpe 17, 28203 Bremen
- infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden.
As part of the decision on the establishment, implementation or termination of the contractual relationship, Klarna, in addition to an address check, also collects and uses information about the buyer's previous payment behavior as well as probability values for this behavior in the future. Klarna calculates these score values based on a scientifically recognized mathematical-statistical procedure. Klarna will also use your address data. If after this calculation it turns out that your creditworthiness is not good, Klarna will inform you immediately.
Revocation of the use of personal data by Klarna
1. You can revoke your consent to Klarna's use of personal data at any time. However, Klarna may continue to be entitled to process, use and transmit personal data if this is necessary for contractual payment processing through Klarna's services, is legally required, or is required by a court or authority.
2. Of course, you can obtain information about the personal data stored by Klarna at any time. This right is guaranteed by the Federal Data Protection Act. If you as a buyer wish this or would like to notify Klarna of changes to the stored data, you can contact datenschutz@klarna.de.
Cookies
Analysis advertising
The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f GDPR for our overriding legitimate interest:
- on the needs-based and targeted design of the website, for example with analysis and statistical tools
- Target site visitors with interest-based advertising, for example with conversion tracking
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR.
Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Google Analytics uses cookies that enable analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install [ https://tools.google.com/dlpage/gaoptout?hl=de ].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent your data from being collected in the future when you visit this website. You must opt out on all systems and devices you use for this to be effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics .
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies /.
Using Google’s remarketing or “similar audiences” feature
We use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website as well as anonymized data about the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely take into account previously accessed product and information areas.
Your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can permanently deactivate Google's use of cookies by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
Further information about Google Remarketing and the associated data protection declaration can be found at: https://www.google.com/privacy/ads/
Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. There is therefore no possibility that cookies can be tracked via the websites of Ads customers.
The information collected using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can deactivate personalized advertising for you in Google's advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de .
Alternatively, you can prevent the use of cookies by third parties by accessing the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
You will then not be included in the conversion tracking statistics.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
Use of Facebook Remarketing
We use the remarketing function “Custom Audiences” from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website.
The purpose of the application is to target visitors to the website with interest-based advertising on the social network Facebook.
For this purpose, Facebook's remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This sends information to the Facebook server about which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will be shown personalized, interest-based Facebook ads.
Your data may be transferred to the USA. Facebook has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can deactivate the “Custom Audiences” remarketing function here .
Further information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook's data protection information at https://www.facebook.com/about/privacy/ .
Plugins
Use of social plug-ins using “Shariff”
We use social network plug-ins on our website. So that you retain control over your data, we use the privacy-safe “Shariff” buttons.
Without your express consent, no links will be created to the social network servers and therefore no data will be transmitted.
“Shariff” is a development by the specialists at the computer magazine c't. It enables more privacy online and replaces the usual “share” buttons on social networks. You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html .
If you click on the buttons, a pop-up window will appear in which you can log in with your data to the respective provider. Only after you have actively logged in will a direct connection to the social networks be established.
By logging in, you give your consent to the transfer of your data to the respective social media provider. Both your IP address and the information about which of our pages you have visited are transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this association by logging out of your social media accounts before visiting our website and activating the buttons. The following social networks are integrated using the “Shariff” function.
Further information on the scope and purpose of the collection and use of the data as well as your rights in this regard and options for protecting your privacy can be found in the linked data protection information of the providers.
Google+ from Google LLC (1600 Amphitheater Parkway, Mountain View, California, 94043 USA) https://www.google.com/intl/de/+/policy/+1button.html
Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php
Twitter from Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, USA) https://twitter.com/privacy
Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy
Rights of those affected and storage period
Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have agreed to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR on: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as to processing for the purpose of direct advertising.
Contact us if you wish. The contact details can be found in our imprint.
Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.
Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 Letter f of the GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
If personal data is processed for direct advertising purposes, you can object to this processing at any time by notifying us. After an objection has been made, we will stop processing the data concerned for the purpose of direct advertising.
last updated: November 19, 2018
Unless otherwise stated below, the provision of your personal data is neither required by law nor contractually, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided during subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Server log files
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring trouble-free operation of our website and in improving our offering.
Orders
Collection, processing and transfer of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR and is necessary for the fulfillment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.
Contact Newsletter
Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent.
You can revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out based on your consent before its revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.
Use of the email address to send newsletters
Regardless of the contract processing, we use your email address exclusively for our own advertising purposes to send newsletters, provided you have expressly agreed to this. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.
Your data will be passed on to a service provider for email marketing as part of order processing. It will not be passed on to other third parties.
Your data will be transferred to a third country for which there is an adequacy decision from the European Commission.
Merchandise management
Use of an external merchandise management system
We use an inventory management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
Billbee GmbH, Paulinenstrasse 54, 32756 Detmold
transmitted.
Payment service provider credit report
Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find these at https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Use of personal data when selecting Klarna as a payment method
If you have chosen Klarna's payment services Klarna invoice and/or Klarna installment purchase as a payment option, you have consented to us receiving the following personal data necessary for processing the purchase on account and an identity and creditworthiness check, such as first and last name, address and date of birth , gender, email address, IP address, telephone number and the data necessary for processing the purchase on account that is related to the order, such as the number of items, item number, invoice amount and taxes in percent, are collected and sent to Klarna have transmitted. The data processing serves the purpose of offering the payment methods purchase on account and installment purchase as well as the necessary credit check. Processing is carried out on the basis of Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out based on your consent before its revocation.
This data is transmitted so that Klarna can create an invoice and carry out an identity and creditworthiness check to process your purchase using the invoice processing you require. Klarna needs the buyer's personal data in order to obtain information from credit agencies for the purpose of identity and creditworthiness checks. In Germany these can be the following credit reporting agencies:
- Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden
- Bürgel Wirtschaftsinformation GmbH & Co. KG, PO Box 5001 66, 22701 Hamburg
- Creditreform Bremen Seddig KG, Contrescarpe 17, 28203 Bremen
- infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden.
As part of the decision on the establishment, implementation or termination of the contractual relationship, Klarna, in addition to an address check, also collects and uses information about the buyer's previous payment behavior as well as probability values for this behavior in the future. Klarna calculates these score values based on a scientifically recognized mathematical-statistical procedure. Klarna will also use your address data. If after this calculation it turns out that your creditworthiness is not good, Klarna will inform you immediately.
Revocation of the use of personal data by Klarna
1. You can revoke your consent to Klarna's use of personal data at any time. However, Klarna may continue to be entitled to process, use and transmit personal data if this is necessary for contractual payment processing through Klarna's services, is legally required, or is required by a court or authority.
2. Of course, you can obtain information about the personal data stored by Klarna at any time. This right is guaranteed by the Federal Data Protection Act. If you as a buyer wish this or would like to notify Klarna of changes to the stored data, you can contact datenschutz@klarna.de.
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again.
We use these cookies for the purpose of making our offering more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.
The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of the cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
You can find out how you can manage cookies in the most important browsers (including deactivating them) using the links below:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablassen
Analysis advertising
The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f GDPR for our overriding legitimate interest:
- on the needs-based and targeted design of the website, for example with analysis and statistical tools
- Target site visitors with interest-based advertising, for example with conversion tracking
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Article 6 Paragraph 1 Letter f of the GDPR.
Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Google Analytics uses cookies that enable analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install [ https://tools.google.com/dlpage/gaoptout?hl=de ].
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent your data from being collected in the future when you visit this website. You must opt out on all systems and devices you use for this to be effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics .
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies /.
Using Google’s remarketing or “similar audiences” feature
We use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website as well as anonymized data about the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely take into account previously accessed product and information areas.
Your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can permanently deactivate Google's use of cookies by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
Further information about Google Remarketing and the associated data protection declaration can be found at: https://www.google.com/privacy/ads/
Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. There is therefore no possibility that cookies can be tracked via the websites of Ads customers.
The information collected using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can deactivate personalized advertising for you in Google's advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de .
Alternatively, you can prevent the use of cookies by third parties by accessing the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
You will then not be included in the conversion tracking statistics.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
Use of Facebook Remarketing
We use the remarketing function “Custom Audiences” from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website.
The purpose of the application is to target visitors to the website with interest-based advertising on the social network Facebook.
For this purpose, Facebook's remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This sends information to the Facebook server about which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will be shown personalized, interest-based Facebook ads.
Your data may be transferred to the USA. Facebook has certified itself according to the US-EU data protection agreement “Privacy Shield” and is therefore obliged to comply with European data protection guidelines.
You can deactivate the “Custom Audiences” remarketing function here .
Further information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook's data protection information at https://www.facebook.com/about/privacy/ .
Plugins
Use of social plug-ins using “Shariff”
We use social network plug-ins on our website. So that you retain control over your data, we use the privacy-safe “Shariff” buttons.
Without your express consent, no links will be created to the social network servers and therefore no data will be transmitted.
“Shariff” is a development by the specialists at the computer magazine c't. It enables more privacy online and replaces the usual “share” buttons on social networks. You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html .
If you click on the buttons, a pop-up window will appear in which you can log in with your data to the respective provider. Only after you have actively logged in will a direct connection to the social networks be established.
By logging in, you give your consent to the transfer of your data to the respective social media provider. Both your IP address and the information about which of our pages you have visited are transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this association by logging out of your social media accounts before visiting our website and activating the buttons. The following social networks are integrated using the “Shariff” function.
Further information on the scope and purpose of the collection and use of the data as well as your rights in this regard and options for protecting your privacy can be found in the linked data protection information of the providers.
Google+ from Google LLC (1600 Amphitheater Parkway, Mountain View, California, 94043 USA) https://www.google.com/intl/de/+/policy/+1button.html
Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) https://www.facebook.com/policy.php
Twitter from Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, USA) https://twitter.com/privacy
Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy
Rights of those affected and storage period
Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have agreed to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR on: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as to processing for the purpose of direct advertising.
Contact us if you wish. The contact details can be found in our imprint.
Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.
Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 Letter f of the GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
If personal data is processed for direct advertising purposes, you can object to this processing at any time by notifying us. After an objection has been made, we will stop processing the data concerned for the purpose of direct advertising.
last updated: November 19, 2018